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2008 Advertising Rates
Materials
About our Readers
Editorial Calendar
Reprinted Articles
Advertise on our Web site
Advertising Contract
Terms and Conditions

To download a PDF of Private Equity Insider's latest media kit, click here.

To reserve space now, call Mary Romano at 201-234-3968, or e-mail her: mromano@hspnews.com.

2008 Advertising Rates

	1 Time	2-4 Times	5-12 Times	13+ Times
Discount
	None	5%	15%	30%
Gross price
Full***	$3,200	$3,040	$2,720	$2,240
Junior	2,600	2,470	2,210	1,820
Half-H or Half-V	2,200	2,090	1,870	1,540
Quarter	1,500	1,425	1,275	1,050

Belly Wrap:
Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano at 201-234-3968, or e-mail her: mromano@hspnews.com.

Color:
For two colors, add $1,000 per insertion.
For three or four colors, add $2,000.
***Bleeds: subject to 10% premium. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”.

Positioning:
For back page, add $1,000.
10% premium for guaranteed placement.

Commission:
15% for recognized advertising agencies if the invoice is paid within 30 days.

Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)

Delivery
E-mail: mromano@hspnews.com
FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is necessary.

Dimensions:

Full Page	Junior	Half Page (Horizontal)	Half Page (Vertical)	Quarter Page

7" wide, 9" high	5" wide, 7" high	7.25" wide, 4.5" high	3.5" wide, 9" high	3.5" wide, 4.5" high
Full Bleed		Belly Wrap

live: 8 x 10.5" trim: 8.5 x 11" bleed: 9 x 11.5"		live: 16.5 x 7.5" trim: 17 x 8" bleed: 17.5 x 8.5"

Advertise on our Web Site

Buttons appear on some pages. See below for sizes. Contact Mary Romano at 201-234-3968 for details.

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Conferences

Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates.

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Materials

Black & White:
Black and white ads should be Press-Optimized PDFs with fonts embedded and highest-resolution graphics possible (minimum 300 dpi).

Color:
Press-Optimized PDF with all Fonts embedded, highest resolution graphics possible (minimum 300dpi) and set as CMYK. To ensure correct color, send a hardcopy matchprint to us. Please call Mary Romano with questions.

Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)

Delivery
E-mail: mromano@hspnews.com
FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is necessary.

Web ads:
Gif or jpg format.

Note:
Please be aware that our newsletters are delivered via Email as a PDF and in Print. Files should be set up for optimum output in both formats.

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About our Readers

Private Equity Insider is the first place professionals turn to for breaking news on behind-the-scenes developments involving operators of buyout funds, venture-capital funds, funds of funds and other types of private-equity vehicles. The weekly publication delivers a steady flow of unbiased reporting, touching upon controversial developments affecting fund managers, their investors and vendors.

Private Equity Insider is published by Harrison Scott Publications, which also produces Real Estate Alert, Hedge Fund Alert, Commercial Mortgage Alert and Asset-Backed Alert.

Distribution/Readership:
Private Equity Insider is sent weekly by mail and e-mail to hundreds of key decision-makers involved in various aspects of running buyout funds, venture-capital funds and similar vehicles. This highly targeted readership includes paid subscribers as well as thousands of market players who receive Private Equity Insider at some point during the year as part of complimentary three-week subscriptions. Be sure to ask about our special conference distributions, most of which are listed on the accompanying editorial calendar.

Private Equity Insider Facts

* Annual subscription price:	$2,497 (47 issues)
* Average weekly readership:	4,500+ (paid and promotional circulation)

Paid Circulation by Business Type

Buyout fund operator:	36%
Service provider (vendor):	23%
VC fund operator:	16%
Limited partner:	6%
Secondary fund broker:	2%
Other:	17%

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Reprints

Want your clients and prospects to see an article that mentions your company? We can reprint any article with a customized layout under the newsletter’s logo — an ideal addition to your packet of marketing material.

Copies	B&W Logo/ Plain Paper	Color Logo/ Plain Paper	Color Logo/ Glossy Paper
100	$50	$100	$300
250	100	175	375
500	150	250	450
1,000	225	350	550
2,000	350	500	700

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Editorial Calendar

*Click here for note about color deadlines.

MAY 2008

MAY 7
Reserve by: April 30; Materials by: May 2

NEW High-Profile Display: "Chair Drop" at iiBIG's "Distressed & Turnaround Investing Forum," in New York. A copy of Private Equity Insider will await every attendee on each chair in one of the opening general sessions. Copies will also be available on iiBIG’s registration desk throughout the conference.
Special Distribution: IBF's "Medtech Investing" conference, in Minneapolis.
Special Distribution: Opal's "Emerging Managers Summit," in Chicago.
Special Distribution: Infocast's "Transportation Infrastructure Finance & Investment Summit," in Washington.
Special Distribution: Strategic Research Institute's "Pharmaceutical & Biotech Licensing & Deal Making Summit," in New Brunswick, N.J.
Special Distribution: Houlihan Lokey's New York seminar titled, "Best Practices & Valuation Strategies for Hedge Funds & Private Equity Firms."
All breaking news -- no scheduled features.

MAY 14
Reserve by: May 7; Materials by: May 9

Special Distribution: FRA's "CFO's & COO's Private Equity Finance Management Summit," in New York.
Special Distribution: FRA's "Family Office Symposium," in Aventura, Fla.
Special Distribution: IQPC's "Nordic Alternative Investment Forum," in Stockholm.
All breaking news -- no scheduled features.

MAY 21
Reserve by: May 14; Materials by: May 16

Special Distribution: IMN's "US Real Estate Opportunity & Private Fund Investing Forum," in New York.
Special Distribution: Houlihan Lokey's London seminar titled, "Best Practices & Valuation Strategies for Hedge Funds & Private Equity Firms."
Editorial Feature: Listing of winners of this year's Kauffman fellowships.
Editorial Feature: Annual listing of private equity funds of funds.

MAY 28
Reserve by: May 21; Materials by: May 23

NEW High-Profile Display: "Chair Drop" at Terrapinn's "Private Equity World Latin America" conference, in Miami. A copy of Private Equity Insider will await every attendee on each chair in one of the opening general sessions. Copies will also be available on Terrapinn's registration desk throughout the conference.
Special Distribution: Deal Flow Media's "SPAC Conference," in New York.
Special Distribution: IIR's & ICBI's "SuperReturn U.S." conference, in Boca Raton.
All breaking news -- no scheduled features.

JUNE 2008

JUNE 4
Reserve by: May 28; Materials by: May 30

Special Distribution: IBF's "Venture Capital Investing" conference, in San Francisco.
Special Distribution: FRA's "Private Equity Tax Practices" conference, in New York.
Special Distribution: M&A Advisor's "Deal Financing Conference," in Chicago.
All breaking news -- no scheduled features.

JUNE 11
Reserve by: June 4; Materials by: June 6

Special Distribution: Opal's "Global Asset Allocation Summit," in Reykjavik, Iceland.
Special Distribution: Deal Flow Media's "Reverse Mergers" conference, in Los Angeles.
Special Distribution: West Legalworks' "Southeastern Private Equity Forum," in Atlanta.
All breaking news -- no scheduled features.

JUNE 18
Reserve by: June 11; Materials by: June 13

Special Distribution: FRA's "Private Equity Real Estate Financing Forum," in New York.
Special Distribution: IMN's "Private & Non-Traded REIT Industry Symposium," in New York.
Special Distribution: FRA's "Valuation of Hard-to-Value Securities & Portfolios" conference, in New York.
Special Distribution: IIR's "Private Equity Tax Practices" conference, in Boston.
All breaking news -- no scheduled features.

JUNE 25
Reserve by: June 18; Materials by: June 20

All breaking news -- no scheduled features.

JULY 2008

JULY 2
Reserve by: June 25; Materials by: June 27

Special Distribution: Opal's "Family Office/Private Wealth Management Forum," in Newport, R.I.
Special Distribution: Opal's "Public Funds Summit East," in Newport, R.I.
Special Distribution: Infocast's "Distressed Real Estate Summit West," in Huntington Beach, Calif.
All breaking news -- no scheduled features.

JULY 9
Reserve by: July 1; Materials by: July 3

Special Distribution: iiBIG's "Alternative Investment All-Star Forum," in New York.
Special Distribution: NMS Management's "Investing in Private Markets" conference, in Laguna Beach, Calif.
Special Distribution: PLI's "Private Equity Forum," in New York.
All breaking news -- no scheduled features.

JULY 16
Reserve by: July 9; Materials by: July 11

Editorial Feature: Ranking of law firms representing private equity fund managers.

JULY 23
Reserve by: July 16; Materials by: July 18

All breaking news -- no scheduled features.

JULY 30
Reserve by: July 23; Materials by: July 25

All breaking news -- no scheduled features.

AUGUST 2008

AUGUST 6
Reserve by: July 30; Materials by: Aug. 1

Editorial Feature: Secondary-market advisors.

AUGUST 13
Reserve by: Aug. 6; Materials by: Aug. 8

All breaking news -- no scheduled features.

AUGUST 20
Reserve by: Aug. 6; Materials by: Aug. 8

All breaking news -- no scheduled features.

AUGUST 27
No issue published.

SEPTEMBER 2008

SEPTEMBER 3
No issue published.

SEPTEMBER 10
Reserve by: Sept. 3; Materials by: Sept. 5

All breaking news -- no scheduled features.

SEPTEMBER 17
Reserve by: Sept. 10; Materials by: Sept. 12

Special Distribution: Terrapinn's "Infrastructure Investment World LatAm" conference, in Coral Gables, Fla.
Special Distribution: Tonkin's "Key Issues in Real Estate Opportunity Funds" conference, in New York.
All breaking news -- no scheduled features.

SEPTEMBER 24
Reserve by: Sept. 17; Materials by: Sept. 19

All breaking news -- no scheduled features.

OCTOBER 2008

OCTOBER 1
Reserve by: Sept. 24; Materials by: Sept. 26

Editorial Feature: Comprehensive listing of placement agents who raise money for private equity funds.

OCTOBER 8
Reserve by: Oct. 1; Materials by: Oct. 3

All breaking news -- no scheduled features.

OCTOBER 15
Reserve by: Oct. 8; Materials by: Oct. 10

Special Distribution: FRA's "Private Equity Client Servicing Summit," in New York.
Special Distribution: Infocast's "North American Port & Intermodal Finance & Investment Summit," in Houston.
All breaking news -- no scheduled features.

OCTOBER 22
Reserve by: Oct. 15; Materials by: Oct. 17

Special Distribution: Opal's "European Alternative & Institutional Investing Summit," in Monte Carlo.
All breaking news -- no scheduled features.

OCTOBER 29
Reserve by: Oct. 22; Materials by: Oct. 24

All breaking news -- no scheduled features.

NOVEMBER 2008

NOVEMBER 5
Reserve by: Oct. 29; Materials by: Oct. 31

All breaking news -- no scheduled features.

NOVEMBER 12
Reserve by: Nov. 5; Materials by: Nov. 7

All breaking news -- no scheduled features.

NOVEMBER 19
Reserve by: Nov. 12; Materials by: Nov. 14

All breaking news -- no scheduled features.

NOVEMBER 26
No issue published.

DECEMBER 2008

DECEMBER 3
Reserve by: Nov. 21 ; Materials by: Nov. 25

Special Distribution: M&A Advisor's "Middle-Market M&A Conference," in New York.
Special Distribution: Opal's "Alternative Investing Summit," in Laguna Niguel, Calif.
All breaking news -- no scheduled features.

DECEMBER 10
Reserve by: Dec. 3; Materials by: Dec. 5

All breaking news -- no scheduled features.

DECEMBER 17
Reserve by: Dec. 10; Materials by: Dec. 12

All breaking news -- no scheduled features.

DECEMBER 24
No issue published.

DECEMBER 31
No issue published.

JANUARY 2009

JANUARY 7
Reserve by: Dec. 10; Materials by: Dec. 12

All breaking news -- no scheduled features.

Private Equity Insider, 5 Marine View Plaza, #400, Hoboken, N.J. 07030-5795

Tel: 201-659-1700, Fax: 201-659-4141, E-mail: info@hspnews.com

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